Celebrity influence has long played a defining role in shaping lifestyle trends, but within the cannabis industry, this influence has evolved into something deeper: a marketing engine capable of transforming exclusive products into cultural symbols. For cannabis brands competing in a crowded retail landscape, partnering with celebrities, influencers, and musicians has become a powerful way…

A new wave of exclusivity has taken hold across the cannabis industry, and it’s doing more than elevating premium products—it’s inspiring a full-blown collectible culture. What started with limited-run strains and artist-designed packaging has evolved into a phenomenon where consumers seek, trade, and even display cannabis items with the same enthusiasm once reserved for sneakers,…